BEYOND FOOD

EXPERIENCE

Asia’s Leading Food & Beverage Trade Show

23 - 27 May 2023

IMPACT MUANG THONG THANI

BANGKOK, THAILAND

POST SHOW REPORT 2023

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key

facts

3,034 exhibitors

from

45 countries/regions

With 63% of participation coming from abroad

78,764 trade visitors

from

133 countries

Among these were 16,429 overseas trade visitors

11 trade shows, 11 halls, and 6 special shows

THAIFEX - Anuga Asia 2023 covered an impressive 130,000 sqm of exhibition space

3.55 billion USD

estimated total trade value

Out of which, 47.2 million USD were immediate purchases, and 3.50 billion USD were pre-orders within 1 year

EXHIBITORS

International:

1,925

Total number of exhibitors:

3,034

No. of countries/regions:

45

Local:

1,109

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TOP EXHIBITORS' COUNTRIES/REGIONS OF ORIGIN FROM ABROAD

  1. China
  2. Republic of Korea
  3. Malaysia
  4. Vietnam
  5. Turkey

NEW EXHIBITING COUNTRIES

  • Australia
  • France
  • Hungary
  • Sri Lanka
  • United Kingdom

EXHIBITORS LISTED BY TREND TOPICS

Ready-to-eat Products

924

Halal Food

905

Private Labels

710

Organic Products

448

Sustainably Produced or Packaged

444

Plant-based Proteins or Foods

363

Superfoods

292

Clean Label

270

Functional & Free-From Products

225

Alternative Meat Proteins

147

Franchise

153

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EXHIBITORS

SOME OF OUR EXHIBITORS AT THAIFEX - ANUGA ASIA 2023:

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quote

We are keen to join THAIFEX - Anuga Asia 2023 based on its reputation as a prestigious trade show and the anticipated foot traffic through the exhibition

Nathalie Brooks

Acting Manager, Agribusiness Food and Trade, Government of Western Australia

quote

90% of the exhibitors

are very satisfied / satisfied with the quality of the visitors

VISITORS

TOP VISITORS' COUNTRIES/REGIONS OF ORIGIN FROM ABROAD

China

Malaysia

Vietnam

Republic of Korea

Singapore

Japan

VISITORS LISTED BY AREA OF RESPONSIBILITY

Management

39%

Purchase

28%

Manufacture

25%

Finance

8%

International:

16,429

78,764

trade visitors from 133 countries

Local:

62,335

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Retailer / Department Store Convenience Store / Grocery Store / Supermarket

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Café / Restaurant / Catering

Manufacturer / Processor

Online Shop / Mail Order

Importer / Wholesaler

Hotel & Resort

Media / Publication

Service Provider

Food Delivery

Others

Bakery

VISITORS LISTED BY INDUSTRY

8,455

8,254

7,968

6,561

5,643

3,089

2,350

22,451

23,420

23,466

34,274

AT A GLANCE:

INTERNATIONAL VISITORS

Northeast Asia

Europe, USA & Rest of the World

Legends:


Regions

Total


Northeast Asia

5,539


Southeast Asia excl. Indochina

4,558


Indochina

2,438


Europe, USA & Rest of the World

1,765


South Asia

1,037


Middle East

655


Oceania

437

Middle East

South Asia

Indochina

Southeast Asia excl. Indochina

Oceania

HOSTED BUYER PROGRAMME

Middle East

7.3%

South Asia

7.7%

Oceania

2.9%

1,413 Hosted Buyers from 67 Countries


Europe, USA & Rest of the World

24.6%

Hosted Buyers by Region

Southeast

Asia

13.2%

90% of the hosted buyers

are very satisfied with the programme and have expressed their interest to return

Indochina

5.6%

Northeast

Asia

38.7%

Total Recorded Trade Value

Total estimated

order value


3.55 billion USD

Immediate orders:


47.2 million USD

3.50 billion USD

Anticipated value

within 1 year:


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Some of our Hosted Buyers:

quote

We come to THAIFEX - Anuga Asia to get close to our suppliers, discover new products we can bring back home, and stay updated on market trends. Securing two bookings onsite is a big win for us, and we anticipate more success in the next 2-3 weeks.

Enrique Miguel Valles

President

Mida Food Distributors Inc (Philippines)

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  • 22 startups
  • 192 investors and buyers from 22 countries registered to meet startups

SPECIAL SHOWS & SUPPORTING PROGRAMMES

  • 1,038 product innovation submissions
  • 11 winners and 50 finalists from 15 categories
  • 23 sessions over 5 days
  • 33 international speakers
  • 1,794 registrants from 89 countries
  • Top 3 Sessions
    1. Future of Functional Food
    2. Future Food Trend 2023-2025
    3. Re-Imaging Future Protein
  • 400 attendees sampled 40 coffee-cuppings from 4 origins
  • 700 competing entries from 9 countries
  • 47 international judges from 10 countries
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MEDIA BITES

DIGITAL

PRESS COVERAGE

  • 10,026 journalists from 789 publications across 51 countries
  • PR Value: US$ 22.54 million
  • News: 3,602 clippings

SOCIAL MEDIA

  • Facebook followers: 28,000
  • Instagram followers: 2,653
  • LinkedIn followers: 3,042
  • LINE followers:1,608

OFFICIAL WEB APP

  • Total impressions on exhibiting companies: 20,629,310
  • Total impressions on products: 5,666,582

OFFICIAL MOBILE APP

  • Total downloads: 11,419
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THAIFEX - ANUGA ASIA 2023

SNAPSHOTS

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IMPACT Muang THong Thani | BANGKOK, THAILAND

READY FOR 2024?

28 May - 1 june 2024